Augmented reality is the way of the future in on-pack communication. It is changing how consumers interact with and use products, and it lays a strong foundation for building brand loyalty.
Viewed through a mobile device, consumers can now access additional detailed information on products they desire to purchase.
With detailed product information available on mobile devices at the touch of a button, advertising campaigns and promotional concepts can also become fully immersive and allow ongoing engagement with the consumer.
Augmented Reality transforms packaging into a dynamic marketing tool and is set to revolutionise the industry.
In this fast moving world that we live in, there is absolutely no time to stand still and get comfortable. To keep your brand and product alive, you have to be really creative to continuously engage customers and keep them engaged.
Augmented Reality adds additional value to their packaged goods by adding a whole new digital layer of product information.
In an exciting first-time initiative, AUSPACK has teamed up with augmented reality (AR) specialist Omniverse Foster, and Yaffa Media brands PKN and Food & Drink Business, to deliver a unique direct marketing experience for the packaging and processing industry trade show.