Augmented reality

Learn how to incorporate this new technology into your packaging

Augmented reality is the way of the future in on-pack communication. It is changing how consumers interact with and use products, and it lays a strong foundation for building brand loyalty.

Viewed through a mobile device, consumers can now access additional detailed information on products they desire to purchase.

With detailed product information available on mobile devices at the touch of a button, advertising campaigns and promotional concepts can also become fully immersive and allow ongoing engagement with the consumer.

Augmented Reality transforms packaging into a dynamic marketing tool and is set to revolutionise the industry.

Why Incorporate AR into your Packaging?

In this fast moving world that we live in, there is absolutely no time to stand still and get comfortable. To keep your brand and product alive, you have to be really creative  to continuously engage customers and keep them engaged.

Augmented Reality adds additional value to their packaged goods by adding a whole new digital layer of product information.

Examples of AR applications:
  • AR for product benefits and additonal product information
  • AR for product usage guide and How To videos
  • AR for providing product information in alternative languages - brilliant for exported products.
  • AR for indirect information such as access to recipes and tip & tricks.

Augmented reality in action

bringing everyday print & packaging to life

In an exciting first-time initiative, AUSPACK has teamed up with augmented reality (AR) specialist Omniverse Foster, and Yaffa Media brands PKN and Food & Drink Business, to deliver a unique direct marketing experience for the packaging and processing industry trade show.

ar experience

Auspack 2017 showcase

Download the AUSPACK AR app to your mobile or tablet

Step 1

Search 'AUSPACK AR' on Google Play or the App Store to download the app or click on one of the buttons below.

Step 2

Open the app and hover your mobile or tablet over the image below.

Step 3

Enjoy your Augmented Reality Experience!